Hello! As you might just have noticed, freistilbox has an entirely new website! Going into the 15th year of our business, we thought it was time to create a new brand language that tells our story and purpose better than ever.

You might ask what that story is, and what purpose a hosting company may have, other than simply running websites. Over the recent months, we made a big investment to answer this crucial question.

When we launched our hosting platform in 2010, its mission was not to “serve web pages” like the many other hosting companies out there, but to serve website owners and builders. Having just left my management job at a big hosting provider, I wanted us to not just provide our customers with “webspace” but with something rare: peace of mind. Towards this goal, freistilbox not only employs the technology required for high availability and top performance, we combine it with something most other hosting providers do not, and cannot offer: direct collaboration between our hosting experts and our technical counterparts on the customer side, the web developers. Instead of distancing ourselves behind some kind of tech support system, we’ve been offering direct, effective DevOps collaboration for one and a half decades now.

It is this collaborative approach that makes freistilbox what it is. And it was time that our branding reflected this unique value proposition through and through. I’ll be honest: marketing has never been our strength. We’ve always prided ourselves in serving our customers so well that they did the marketing for us. But over time, we realized that our website did not support them nearly enough in telling their clients about their great experience with freistilbox. That’s why in summer last year, we set out to rebuild our brand and marketing strategy. Supported by a renowned agency, we went through a lengthy discovery and branding process, whose result you are now looking at. We hope you like it!

But while refreshing our look and messaging was an important task, now that it’s done, we can once more focus on what’s essential. Our purpose hasn’t changed; it’s still serving the people who build and run remarkable websites. With this mission in mind, here are some of the ideas we’re going to tackle this year:

  • A community platform that will serve as the central communications hub both between us and our customers and between our customers
  • A high-performance object storage system that provides a cloud-native way for storing asset files and other data
  • An improved deployment process that makes our GitOps approach even more flexible and useful
  • An observability add-on that simplifies exposing the many useful insights hidden in system performance metrics and application logs
  • Extending the integration between our customer dashboard and the hosting infrastructure, reducing friction and wait times for users

Now that we have this beautiful new website, we will use it more regularly to catch you up on our progress towards these and other goals.

We’re also starting a newsletter to provide you with updates and information that will help you make the most out of our managed hosting platform for Drupal and WordPress.

From us at freistilbox: We wish you the best of success for 2025, and we’re ready to help you achieve it.